What words does he use? I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith. Which problems, glitches, and hassle does your product help solve? Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. We hate SPAM and promise to keep your email address safe. A product description is the marketing copy that explains what a product is and why it’s worth purchasing. Justify using superlatives. Product details sell your product. While you may need to have a lengthy product description in some cases, a short product description that conveys the required information in a succinct manner is the most effective. Ever heard someone describe their product quality as average, not-so-good, or even bad? If your product is really the best, provide specific proof why this is the case. This two burner grill is built to fit small spaces, and packed with features … Product details sell your product. A Sample Skin Care Products Business Plan Template Industry Overview. This technique takes the shopper (metaphorically) on a journey from where they are now to where they want to be in the future. Copyright © 2020 Entrepreneur Media, Inc. All rights reserved. Get My "Ideal You" Product Description Template. How does your product make your customers feel happier, healthier, or more productive? You'll find that some of the items listed above will not be relevant to what you are proposing, or will require a different approach in order to define them in your marketing plan. PST. Using the Multi-Color LED Flashlight to cast a sickly green glow over your face while telling a zombie story around a campfire. Adjectives are tricky words. Here's Why, Spanx Founder Sara Blakely Says This Business Idea Validation Step Can Be A Big Mistake. Marketing Articles for Every Stage of Business Growth, free 16-Part Snackable Writing Course for Busy People. When we sell our own products, we get excited about individual product features and specifications. Available in an array of festive fragrances, our naturally derived gel hand wash will leave your hands soft, clean and ready to be tucked into a pair of fair isle mittens. Every startup and small business is unique, so you'll want to avoid copying … Many homeowners are simply unaware of the large amount of energy consumed by many small household kitchen appliances: Dishwasher: 133 watts Television: 1,20… Writing the business description portion of your business plan should be fun … even though it may feel more like a chore. But there are other ways to sneak social proof into your product descriptions. Here’s how Think Geek stirs your imagination with an description of their grilling multi tool. You become less persuasive when your potential buyer reads your product description and starts saying yeah, yeah to themselves. Superlatives sound insincere unless you clearly prove why your product is … This technique takes … You know what is fun? The structure of a marketing plan will usually vary according to the business, its product or service, and the objectives of the marketing plan. However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. We'll also send you updates on new educational guides and success stories from the Shopify newsletter. It doesn't attempt to hold the reader's attention for a extended period of time. Want a superweapon to ignite your customer’s interest in a product? Use a sample as a guide. You ask and answer questions as if you’re having a conversation with them. When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all. Generally, however, each marketing plan will include the following information: Keep in mind that the outline illustrated above is just an example.