We at MBA Tuts are determined to provide quality content to all the students. Service demand has high degree of fluctuations. to carry goods and passengers on the river and canal routes. (BS) Developed by Therithal info, Chennai. Banks, Hotel and catering services, B)                           hilly areas. The presence of a buyer is sometimes needed and sometimes not. It is a relatively cheaper mode of transport as compared to other modes. Clipping is a handy way to collect important slides you want to go back to later. C)       Not suitable for transporting heavy and bulky goods. The users of these services are individual buyers and households in consumer market. Generally, customers have a personal desire to meet face to face but there is no actual need in terms of the operational process. The service processes can be either manual or mechanized or both. Rivers and canals within the country are used for the movement of boats, ships, etc this is called inland water transport. CLASSIFICATION OF SERVICES . These services are provided to firms involved in production of products for end users. It is not economical for long distance transportation of goods due to their limited carrying capacity. So some of our wants are satisfied by goods and some by services. Service marketing notes of different types of services and classification of services. Similarly, you must have seen people traveling from one place to another by airplanes, trains, buses, cars, scooters, rickshaws, cycles, etc. Transportation & public utilities, Hotels and other lodging places, Rail-road transportation, Personal services, Local and inter-urban passenger transit, Business services, Trucking and warehousing, Auto repair, services and garages, Water transportation, Miscellaneous repair services, Air transportation, Motion pictures, Pipelines except natural gas, Amusement and recreation services, Health service, Communication, Legal services, Telephone and telegraph, Educational services, Radio and television broadcasting, Social services and membership organizations, Electricity, Gas, Sanitary services, Miscellaneous professional services, Wholesale trade, Private household services, Retail trade, Finance, insurance, and real estate, Banking, Military, Credit agencies other than banks, Government enterprises Security & commodity brokers, Local government, Real estate, Education, Holding and other investment companies and Other services. 10 Types Of Customers Services - Customer Service Channels. These services are classified on the basis of intangibility. Discuss Marketing Strategy for service offerings with an example. The bank plays a very important role in the circulation of money in the economy.RBI is the authority responsible for credit generation. Classification of Services Management of Business, Different Types of Retail Outlets in Concept of Retailing, Hotel Industries a Fast growing Sector Today, Customer Relationship Management in Business Services, Importance of Planning in Principles of Management, Introduction to Management in Principles of Management, Concept & Benefits of Human Resource Accounting, Role of Plant Maintenance in production Management, Concept of Managerial Communication & its Importance, History of Communication Traditional to Modern. A more general classification of services based on the type of function that is provided through them can be as follows: Post was not sent - check your email addresses! Educational institutions, C)                           demansupply. September 8, 2018 By Hitesh Bhasin Tagged With: Marketing management articles. It provides vital support to the national security and defense, Due to high disposable income today social & personal services are in boom today. Rail transport is available throughout the country except for some hilly or mountainous regions. 11 services identified by GATS for BBA students Service involves a lot of economic transaction which is as follows. The most intangible form of service output is represented by information processing. See our User Agreement and Privacy Policy. These are provided to the customer for avoiding malfunctioning or problem in production so to take care of these products like A.C, computer labs. Classifications of Services. A doctor can only treat when his patient is present. For pricing this category of services, the non-financial costs, time mental effort as well as fear and pain level must be identified. EMPLOYEE PRESENCE: A)               Self Discuss Marketing Mix of services – 7P’s. 1) People based and Machine based services … Classification and Characteristics of a service, 10 M.S. The presence of the seller is not required. However when such use is required, there is no transfer of title (permanent ownership) to these tangible goods. The presence of a buyer is sometimes needed and sometimes not. Highly tangible –Car rentals. It is also used for transporting goods and passengers in the coastal areas. Classification is generalized as follows I. about the sport services, could we say that the player or coach export and import is this classfication? Disclaimer | BUSINESS TO BUSINESS: Services are provided to business operations. stay blessed, why service classification? In Business services, a number of services are provided for production, distribution, maintenance and marketing of tangible as well as intangible products. IRDA i.e. It provides door-to-door service. V) Classification Based On Specialization: Pricing of services is dependent on demand and competition where variable pricing may be used. Where services are given by people for objects or goods. V)                          Based on Non Profit –Church, Temples. USER: Services which are directly provided to the Be blessed, Thanx for da information.you are really great. The tourism and hospitality sector is among the top 10 sectors in India to attract the highest Foreign Direct Investment (FDI). A)                                      TANGIBILITY: Services linked to tangible goods E.g. It adds shopping area, proper billing, display, home delivery, telephonic order execution so that buyer gets motivated to buy the product. II) CLASSIFICATION BASED ON ULTIMATE USER: A) CONSUMER: Services which are directly provided to the consumer. Consumer Preferences towards Western Origin Fast Foods in Urban India. This helps the industries to avail of raw material to the place of manufacturing. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Demographic Segmentation - Meaning, Factors, Data and Example, How to Write Research Proposal? 1. Remote services –Presence of only Indian railways are the 2  largest networks in the world. Classification of services 1. Where services are given by people for objects or goods. E.g. • Skills of the service provider. What is a Market? Dhoni quotes that prove you should #LoveWhatYouDo, No public clipboards found for this slide, Student at Gurukul Kangri Vishwavidyalaya, Haridwar. service, D)       a) Services directed at people’s mind – Services sold through influencing the creativity of humans are classified on the basis of intangibility. In other words, what is the nature of the process (tangible or intangible actions).