In some cases, you have to take up two sentences but always aim for one. Startup The Art of Describing a Product in One Sentence A look back at early interviews with Facebook and Uber CEOs illustrates an ingenious way to communicate hard-to-describe products. Please share your answer in the comments below. Take on this challenge, it will help you to clarify your own purpose and could start a great and vibrant conversation. It’s essentially your unique selling proposition, the thing you do better than any of your competitors. 1. Describe Your Personal Brand in One Sentence. The following describes each of these interconnected parts so that you can choose to do the same with your personal brand on your way to becoming a more responsible leader. Your ability to describe exactly what you do in one sentence says a lot about your introspection and professional focus. In 1 sentence, describe your brand. These wonderful stories compiled from Quora are just one sentence long, but they will fill you with many emotions. Think of it as your slogan. That one sentence means a lot. Read them now & show some love. He explains how businesses can figure out their brand identity on a budget ... Once you have a clear statement to describe your value to an employer, you can start convincing others to believe it. The following examples use the same personal branding statement, which was developed for a manufacturing executive. So, in one sentence, tell me, what do you do for a living? I will give you a special dispensation to write more if you have done more things in your life than Tim Ferriss. It may be the difference between buying a $1300 suit from Ralph Lauren or a $500 one from Suit Supply, the difference between buying brand-name Tylenol or generic CVS pain reliever, and between you being considered to keynote the a major industry conference or not. Aug 18, 2015 - A brand is more than a fancy logo, it’s a promise to your customers, writes Mark McCulloch. A personal brand statement is a one or two-sentence phrase that accurately sums up what you do and what you stand for. In 1889, the very year following President Brand 's death, he was able to make a treaty with President Reitz, his successor, which bound each of the Boer republics to assist the other in case its independence was menaced, unless the quarrel could be shown to be an unjust one on the part of … The best personal branding statements are catchy, memorable, and attention-grabbing.