Source: "[16] [41] The show closed with the staff of the atelier coming out to accept applause in the absence of their artistic director. [28] The design process for this collection, which was produced in only eight weeks, is documented in Dior and I, presenting Simons's use of technology and modernist re-interpretations. [6] The 60th Anniversary of the founding of the Maison Dior was officially celebrated in 2007 as well.[6]. [11] The first such non-Frenchman, Ferré left behind traditional Dior associations of flirtation and romance, and introduced concepts and a style described as "refined, sober and strict. The brand celebrated the opening of the new boutique in a masked ball attended by a number of Spanish celebrities like Alejandro Gómez Palomo. Products are sold throughout its portfolio of retail stores worldwide, as well as through its online store. Also this year, Victoire de Castellane became lead designer of Dior Fine Jewellery and the first Dior Fine Jewellery boutique opened in New York City. [6] Bohan's assistant Philippe Guibourgé launches the first French ready-to-wear collection "Miss Dior" in 1967. In one fell swoop, John Galliano has been all but removed from the Dior history books. The company operated firmly established locations in Mexico, Cuba, Canada, and Italy by the end of 1953. [11] However, none came as close to the profound effect of the New Look. By that year, revenue for the label rose to USD 177 million, with a net income of USD 26.9 million. [11] Under the influence of Anna Wintour, editor and chief of Vogue, CEO Arnault appointed British designer John Galliano to replace Gianfranco Ferré in 1997 (Galliano on CBS News: "without Anna Wintour I would certainly not be at the house of Dior"). Until 2002, Kanebo was the Christian Dior ready-to-wear license holder in Japan and, when the license expired, Christian Dior was able to profitable directly sell its ready-to-wear and accessories in its own boutiques. [50], On 3 May, the Dior: Secret Garden – Versailles promotional film was launched. [99] The remaining shares are considered free float. A new Dior boutique at Parly II was decorated by Gae Aulenti and the "Diorella" perfume was released in 1972. The first campaign under his leadership was photographed by Nick Knight and featured two women simulating intercourse. [6] After the Willot Group went into bankruptcy in 1981, Bernard Arnault and his investment group purchased it for "one symbolic franc" in December 1984. [6] Vindry dropped ready-to-wear prices by 10%. Recently, the label received a news that Dior changed the LOGO. [11] This illegal business was supported by women who could not afford the luxury goods. Saint-Laurent left after the completion of six Dior collections.[6]. [11] In 1991, Christian Dior was listed on the spot market and then on the Paris Stock Exchange's monthly settlement market, and the perfume "Dune" was launched. [11] Dior opened the Grande Boutique on the corner between Avenue Montaigne and Rue François Ier in 1955. Still, a wool suit from Dior would come with a price label of USD 1,500. By February 2011, the House of Dior was in scandal after accusations of John Galliano making anti-Semitic remarks made international headlines: the company found itself in a "public relations nightmare. [58], In 2016, Maria Grazia Chiuri was named the women's artistic director for Dior. – Christian Dior SA Company Profile, Dior haute couture 60th anniversary runway show review, "Interactive timeline of couture houses and couturier biographies",, Articles with dead external links from November 2016, Articles with permanently dead external links, Short description is different from Wikidata, Articles with unsourced statements from February 2019, Wikipedia articles with SUDOC identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, North America (Canada, Mexico, and the United States): 48, This page was last edited on 28 November 2020, at 12:00. As a result, Paris, which had fallen from its position as the capital of the fashion world after WWII, regained its preeminence. Galliano ignited the escalation of porno chic advertisements, which culminated with Ungaro's zoophilic ads,[35] shot by Mario Sorrenti, and Gucci's ads, which featured a model with pubic hair shaped like the signature Gucci logo. [54] While previous runway presentations under Galliano were held at the Musée Rodin, Simons' show was held at a private residence, near the Arc de Triomphe, with the address only disclosed to select top-clients, celebrities, journalists, and other personnel exclusively invited in a discreet affair. [6] This year as well, Dior Parfums was sold to Moët-Hennessy (which would itself become LVMH) due to Boussac's ailing textile company (the still-owner of Dior). [39] Simons spent much time in the Dior archives[48] and familiarizing himself with haute-couture (as he had no previous background in that niche of fashion). He repositioned it as the holding company Christian Dior S.A. of the Dior Couture fashion business. Dior continues to use their recognizable font in their logo. In 2000, Galliano's leadership was extended to Ready to wear, accessories, advertising and communications. Under this milestone merger, the operations of Christian Dior Couture and Christian Dior Parfums were once again united. Having fired the company's managing executive Beatrice Bongbault in December 1990, Arnault took up that position until September 1991, when he placed former Bon Marché president Phillipe Vindry at the post. There is a subtext to this New New Look that goes beyond respect for the house's esteemed founder. The history of fashion journalism. In May 1998, another Dior boutique was opened in Paris. [6], Further Dior boutiques were opened in 1990 in upscale New York City, Los Angeles, and Tokyo shopping districts. By the mid-1950s, the House of Dior operated a well-respected fashion empire. London: Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc. "[11] Galliano sparked further interest in Dior with somewhat controversial fashion shows, such as "Homeless Show" (models dressed in newspapers and paper bags) or "S&M Show". During its 13-month period of having no artistic director, Dior began undergoing subtle changes in its designs as the influence of the theatrical and flamboyant Galliano faded. His first collection was awarded the Dé d'Or in 1989.