Share. GET UPTO 25% OFF ON PRE-BOOKING!! Godrej Chotukool Case Solutions Godrej and Boyce: Chotukool Case study Question and Answers Q Assess the business case for Chotukool.What are the critical success factors for their product to succeed? 10 Days Returnable Currently unavailable. Buy Godrej 35 L Thermoelectric Cooling Portable Cooler only for Rs. Special Price Rs.6,121 price inclusive of all taxes. So, the price should not be increased. Working hours from 9 h to 21 h. formal research paper outline example; evaluate the relative importance of domestic and foreign affairs thesis chotuKool is a portable, compact and customisable fridge that maintains the humidity and nutritional value of food with low power consumption. Godrej ChotuKool Mobile Food & Beverage Cooler 35 litres, Tetris Visit the Godrej Store. Godrej and Boyce: Chotukool Case study Question and Answers. Godrej Chotukool Black Mobile Food & Beverage Cooler; Godrej Chotukool Black Mobile Food & Beverage Cooler. Solutions to case study GODREJ CHOTUKOOL: A COOLING SOLUTION FOR MASS MARKETS ANSWER 1.For Chotukool to succeed following factors should be there: (i) Product utility: Channelizing on the ability of product to satisfy the demand of different users like roadside kiosks, wayside grocery stores and flower vendors will help for the success of … Godrej Chotukool 885 Words | 4 Pages. Godrej Appliances (Div Of Godrej & Boyce Mfg. Analysis : Problem – rural people consider refrigerator as a luxury product. Godrej should invest in Chotukool. Answer: Godrej and Boyce’s product-Chotukool is an example of Disruptive Innovation. – identifying the target audience – (need -> want -> demand) -salil Should Godrej target a lower price to increase affordability How should Godrej segment the market for Chotukool effectively How should G &B scale up operations Solutions to case study GODREJ CHOTUKOOL: A COOLING SOLUTION FOR MASS MARKETS ANSWER 1.For Chotukool to succeed following factors should be there: (i) Product utility: Channelizing on the ability of product to satisfy the demand of different users like roadside kiosks, wayside grocery stores and flower vendors will help for the success of product in long … But as the presence in both the markets is an advantage Godrej must control the price differences and the marketing strategies must be planned well too. Get contact details and address | ID: 14883449991 Godrej Chotukool 885 Words | 4 Pages. Regular Price: Rs.6,443 . ... caused to the appliances and shall not be liable for any consequential loss or compensation nor refund of purchase price or replacement; Works on Electronic chip, no compressor or refrigerant. Share. Godrej should invest in Chotukool. 6990 Free installation, 30 day replacement guarantee with free shipping only at Flipkart.com ... Chotukool 2L81A9) 3.9. ChotuKool is a low cost and affordable cooling solution. This new distribution ecosystem is just one of the unique experiments that Godrej is trying out to make a splash in the bottom of the pyramid refrigerator market. The price range was Rs.3000- 3500. ... caused to the appliances and shall not be liable for any consequential loss or compensation nor refund of purchase price or replacement; This product will help in raising the standard of living of rural segment Brand endorsement: Godrej can choose … Though the price is already so low, however, it is still unaffordable to many. Buy Godrej 35 L Thermoelectric Cooling Portable Cooler only for Rs. 6990 Free installation, ... Chotukool 2L81A9) 3.9. Made of Hi Quality plastic Rust Proof. We don't know when or if this item will be back in stock. Preserves vegetables and eatables fresh cools 28 degrees below room temperature. This product will help in raising the standard of living of rural segment Brand endorsement: Godrej can choose celebrities that have rural appeal for brand endorsement. Assess the business case for Chotukool. Availability: Out of stock. Co. Limited) - Offering Godrej Medium Chotukool Door Beverage Cooler in Mumbai, Maharashtra. So, the price should not be increased. It meets the needs of small rural and semi urban families and can operate on 12V DC. Get best price and read about company. Godrej Chotukool Black Mobile Food & Beverage Cooler; Godrej Chotukool Black Mobile Food & Beverage Cooler. For Chotukool, the Godrej group has junked the traditional model of a proprietary channel with a sales force and a distributor-dealer chain and has joined hands with micro-finance institutions. Special Price Rs.6,121 price inclusive of all taxes. GET UPTO 25% OFF ON PRE-BOOKING!! Opens from top, retain cooling better, maximum utilization of storage space. Q 1. Though the price is already so low, however, it is still unaffordable to many. Availability: Out of stock. Regular Price: Rs.6,443 .