Price refers to the exchange value in terms of money of products and services which provide a bundle of satisfaction to the consumer. In this diagram, an increase in industry demand has led to an increase in price. Supply will increase until prices fall back to P1. Price is a means of regulating the economic activities ie keeping the economy in balance. The importance of price and profit in perfect competition. The aim is to reduce prices below the market equilibrium price. Price has a considerable impact on consumer perception i.e. Advantages of maximum prices. So pricing is important. Importance of pricing. The Importance of Pricing Decisions-Good pricing decisions are critical to a firm’s success in the marketplace-For most organizations, only source of profit is through the price charged for products-Consumers rank reasonable price as the most important consideration in a purchase-Influence consumer’s decision of where to shop-Price is more important during recessions; Consumers have … A maximum price means firms are not allowed to set prices above a certain level. Supernormal profits encourage new firms to enter the market. The law of demand states that, for nearly all products, the higher the price … Pricing is an extremely important component of marketing, because it helps determine how many consumers buy a product or service and, ultimately, whether a business succeeds or fails. The bad news for entrepreneurs is that pricing is a really tough to get right. Pricing is the marketing function that involves determination of value of a product or service in monetary terms before it is offered in the market for sale.. Price is the marketing mix element that produces revenue. Pricing is the single greatest lever you have to improve profitability, and your profits will increase further when you price strategically. There are so many factors to consider, and much uncertainty about whether a price change will have the desired effect. The advantage is that they will lead to lower prices for consumers. November 27, 2020 KNEC notes and Past Papers. Importance of Pricing in Business. Not every price you set needs to maximize your margins. a marketer can either increase the price and emphasize on quality or lower the price and emphasize on bargaining. Strategic pricing is about proactively creating the conditions under which better and more-profitable pricing outcomes are the natural result. How you set your prices can have a host of implications for your business. This strategy is combined with the other marketing pricing strategies that are the 4P strategy (products, price, place and promotion) economic patterns, competition, market demand and finally product characteristic. This may be important if the supplier has monopoly power to exploit consumers. This higher price means that firms now make supernormal profits. Pricing strategy is a way of finding a competitive price of a product or a service.