This course presents an example of applying a database application development methodology to a major real -world project. OMS Analytics . Digital Marketing Syllabus of our Advanced Digital Marketing Management Courses with 30+ Modules will give you complete picture on what job skills, mind set skills, digital marketing skills, and digital marketing project management & automation skills you can acquire at the end of the courses.. Syllabus; 2015-2016 Fall. Week 6: New Product Decisions. Syllabus Description: Show Course Summary. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement. SYLLABUS Description: Analytics has been defined as the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and factbased - management to drive decisions and actions. Course Descriptions . Syllabus; Student Resources; Course Syllabus. SYLLABUS* MKTG-450: Marketing Research and Analytics Note: This course has mandatory first class attendance. Cancel Update Syllabus. Week 9: Pricing Analytics and Optimization. Week 7: New Product Decisions. ECONOMICS CORE COURSES I.1 Macroeconomic Theory and Policy I.2 Managerial Economics ELECTIVES I.3 Applied Econometrics for Managers I.4 Demand and Business Forecasting [also PODS] I.5 Development Economics I.6 … Jump to Today Information Syllabus. Week 5: Customer Lifetime Value. Week 2: Market Segmentation. In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. Syllabus Introduction to Marketing Analytics . Marketing analytics is increasingly important as a central strategy to drive company performance. CS 6400 – Database Systems Concepts and Design . Syllabus Skip Syllabus. SYLLABUS Postgraduate Programme in Business Management Batch 2019-21 EC Office of the Dean April 2019 . All the database concepts, techniques, and tools that are needed to develop a database application from scratch are introduced. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Week 4: Consumer Choice Models. Course Overview and Content The broad objective of this course is to provide a fundamental understanding of the marketing research methods employed by well-managed firms. Week 1: Introduction to Marketing Analytics and Customer Analysis. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. Week 3: Preference measurement. Analytics is more than just analytical methodologies or techniques used in logical analysis. syllabus: HTML Editor Rich Content Editor. CONTENTS Preface Programme Design and Requirements I. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). The MicroMasters program from Berkeley Extension will help you to gain skills in quantitative marketing techniques to deploy immediately and see practical benefits in the workplace. Calendar; Sunday Monday Tuesday Wednesday Thursday Friday Saturday 25 October 2020 25 … Week 8: New Product Decisions . Course Summary: Date Details; Prev month Next month November 2020.