Success doesn’t happen overnight. It can be an in-house team, a team of experts you hire, or as in most cases, a hybrid team that's combined of in-house employees and marketing service providers (agencies or freelancers). Speaking of content, let’s talk about video. Hover over one of the blue dots to see how many sessions you had and how old each of those people were. Is it a good value for what your audience would be getting? A good marketing plan template can help you build on the momentum and stay consistent. This could include a campaign's usefulness in increasing sales, increasing website visitors, generating leads, or increasing brand awareness. What are some possible changes that could threaten your business performance and success? A clearly laid out marketing plan can help answer these questions and create the connection between what the consumer wants and how your business can provide that. Depending on your overall marketing goals, this should be relevant and attainable. Next, they almost always mention the size of the market and they quantify the opportunity that they are presenting to the sharks. When doing an audit, you should start by going through your primary channels that drive business, online traffic, and conversions – whether that be social media, email marketing, or your website. The worst thing you can do is write a mission statement that has no direct correlation to the actual activities at the company. Make things easier by downloading the complementary marketing plan template in this post. Revisit these features later or brainstorm ways to make them of higher value. Here are a few post formats you could pick from: I recommend deciding on 4-5 formats and testing them out for a few weeks. Writing your goals is one of the first steps to reaching them. The following marketing plan template opens directly in Microsoft Word, so you can edit each section as you see fit: In this marketing plan template, you'll get to fill in the following contents to suit your company: As marketing departments grow, so will their presence on social media. Here in our site, we provide you marketing plan templates that are editable, professionally crafted, printable and 100% ready for you to use. Focus on developing a strategy that meets your goals, then determine which tactics will be needed to make achieving those goals possible. It’s really hard to grow your list and keep subscribers engaged. This template has 3 parts - email planning, analytics, and A/B testing. Once you've filled in your information, you'll come away with a plan that helps you: Pro Tip: The best way to set up your marketing plan for the year is to start with quick wins first, that way you can ramp up fast and set yourself (and your team) up to hit more challenging goals and take on more sophisticated projects by Q4. This depends largely on if your customers are extremely price-sensitive. Now that you know what your competitors are doing, compare that to where you are holding with your current social media efforts. Also, in relation to the third step, if you wish to conduct a demographic survey, you can make use of the social media site. Stay up to date with the latest marketing, sales, and service tips and news. The next section of the marketing plan is the mission statement. Knowing where the industry is going means nothing if you don’t have a plan on how to get there. Determine the environmental factors (both internal and external), which can include economic or sociological factors that impact your business's performance. As you can see, there are a lot of different pricing strategies out there. What will your business offer your buyer personas that your competitors aren't already offering them? High-value, high-complexity: Larger strategic initiatives that require effort and time but pay enormous dividends. Marketing timelines make it easy for your entire […], You’ve probably heard that a brand is more than a logo, product, or service. It provides an opportunity for you to present your product or brand in a visual way through images and videos. This marketing plan differentiates our strategy in the marketplace by focusing on [ACTIONABLE TACTICS]. What marketing strategies are they employing? A well-defined marketing strategy sets the overall plan … If Facebook live is one of the marketing tactics in your plan, this template will help you design an editorial calendar. First, there is social media advertising. First, start by looking at your data on Google Analytics or any other tool you’re using. Most of the time, marketing will cost some amount of money to start and keep running. var c = cookie[i]; How do you compare to your competitors? We have over 1,500 talented ads experts that we match with the brands that we work with. var match = RegExp('[?&]' + p + '=([^&]*)').exec(; The most valuable marketing campaigns, initiatives, or activities are the ones that are tied closest to the business's overall objective. readCookie('gclid'); What problem does your company/blog/product solve for them? With this template, you can organize your Instagram posts, so everyone on your team knows what posts are going live and when. How To Write Product Descriptions To Grow Sales [Samples Below + Updated in 2020], The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2020], The Results Are In: The 22 Best Ecommerce Website Designs of 2020, Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability, 33 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales in 2020. Studies show that 60% of marketers create at least one piece of content per day and the year over year growth in traffic is 7.8X higher for content leaders. Are you going to begin using Instagram regularly? This is a fantastic way to start a marketing plan if you’ve never done it before, but falls short of getting deep into the specifics needed to have a really killer marketing plan. Do a social media, marketing, and overall content audit to see where you’re lacking and where you can improve. What are your competitors doing that you can consider adding to your ecommerce marketing plan? Ahrefs is one of the top SEO tools out there. Ok, so we’ve covered all the aspects of a marketing plan. Fortunately, you're in luck. The Gap version, on the other hand, moves greater volume at a much lower price due to tighter margins. This should be a high level overview that answers: While this is the first page of your marketing plan, it should be the last one written so you can summarize all the information and strategies your team came up with. It helps to answer questions like the following: Buyer personas are mock personalities for shoppers who will be buying your products. This section should be brief and not branch out into an action plan.eval(ez_write_tag([[728,90],'templatelab_com-mobile-leaderboard-1','ezslot_11',127,'0','0'])); This section of marketing plan template would be the prime focus of outlines related to what needs to be achieved through the marketing plan for the products and services. Here’s a quick preview of one of the course modules. It breaks down every process from discovering your ideal customers, to creating their persona, finding the main challenges that your content could solve, and so on. State your company's goals (financial and non-financial), so you know where you are headed. The first part of any pitch is a personal story and a quick description of the founders’ “why”. if(gclid){ If you plan to implement social media in your marketing plan, these reporting templates can help you track your progress. A marketing plan is a high-level document that guides your strategic initiatives and ensures your marketing goals are aligned with your overall business objectives. For example, if a major advantage in your business is that your product is priced significantly lower than your competition then a pricing strategy will play a key role in your marketing plan. Lets say your company sells paddle boards, a bigger investment that your consumer will want to put more thought into before purchasing. 10+ marketing strategy templates are available in Aha! execute a marketing strategy that drives real results. Maybe you have no idea where to start when it comes to creating your marketing plan. Marketing without focus can be very messy and super ineffective. In order to thrive in your environment, you first need to understand it. So make sure you invest enough into each channel to move the needle. Marketing costs and needs vary quite a bit. For example, if … Who are you/we competing against? Documented marketing plans can end up being lengthy, so having a table of contents will help you and others find their way around your plan. And we have all of this in the marketing plan template for you. window.onload = function() { Having good content is an important part of any marketing plan template in Word, as this will define all the goals, objectives, and the things that need to be done by your employees. We’ve covered pretty much everything you need to know about planning, creating, and designing your digital marketing plan. If you are primarily B2B you might think that email marketing is not as powerful for you but that is absolutely not the case. Work management processes that drive the best results. Do you want to increase your following?