2 0 obj Regarding the Facebook incident, many people believe the government needs to step in or else information will continue to be released. Q2: What is the amount of time students invest into social networking? The data can provide enough information to solve the problem at hand, thereby negating the need for further research. In addition, these businesses use these websites to promote many things: Job opportunities, Events, Raising awareness and many more. David Fewer, member of the Canadian Internet Policy, explains “the days of being anonymous on the Internet are gone… You used to have to give your permission to be tracked. iii. Get Full Work (adsbygoogle = window.adsbygoogle || []).push({}); Disclaimer: Using this Service/Resources: You are allowed to use the original model papers you will receive in the following ways: 1. endobj I created a short survey, receiving 21 individual responses from different people. Regarding the Facebook incident, many people believe the government needs to step in or else information will continue to be released. Market research based on secondary resources uses data that already exist for analysis. Further quantitative research can investigate what proportion of consumers share these problems and which potential solutions best meet those needs. Primary: Why do people use different social media sites? Primary research can be either qualitative or quantitative. Social media privacy has just recently aroused this year, after discovering how much information was leaked by the common app Facebook, and how many people were affected. Social media can make a valuable contribution to secondary research. Secondary sources about social media research Aspects of social media are being studied by researchers in many different disciplines such as political science, communications, history, sociology, information science, public health and more. The use of social media (like facebook, Youtube, twitter and WhatsApp) by secondary school students today is resulting to mass failure of students in academic achievement (David, 2014). As a source for ideas for your own research work (if properly referenced). LinkedIn, in particular, can be a good source of market intelligence – for example if you’re doing market profiling, or want to gather the views of specific individuals. Therefore, using features such as filters and emojis/’Bitmojis’ may interest a specific audience, younger or older, to try the social media site, the success of the site depends on the mindset of their target audience, Research the way in which institutions use media to promote products to an intended audience. General Motors’ Fast Lane blog is an example of an online research community that aids in the gathering of research data. The era of the teacher being a reservoir of knowledge has past. The words and factors that … If a community is established for research purposes, this should be considered primary data, but using social media to research existing sentiments is considered secondary research. Though parents are worried about students’ constant use of the social media sites, many students continue to utilize these sites on a daily basis. Through this platform, individuals and organizations create profiles, share and exchange information on various activities and interests. Rather social network sites (SNS) promote interactions among students and teachers (Ahmed & Qazi, 2011). Communicating through the internet and social networking websites is quite different from communicating in person-to-person situation. <> To identify the benefits obtained from using the social media. This study was conducted with the following objectives: i. Customer communications are also a source of data that can be used, particularly communications with a customer service department. Social media gives most students access to the Internet and this has resulted or affected the students’ academics. 3 0 obj Davis et al (2012), refer to social media technology (SMT) as “web-based and mobile applications that allow individuals and organizations to create, engage, and share new use rgenerated or existing content, in digital environments through multi-way communication”. Some of these studies found a drop in students’ grades and academic performance, and lack of time for studies as consequences of social media network participation (Banquil et al, 2009; Kirschner and Karpinski, 2010; Ndaku, 2013).