Rent and save from the world's largest eBookstore. This is due to changing households, complex technology-based products, new ways to stop and pay, intense competition, additional channels, and declining advertising effectiveness. Recommended by Seth Godin--"took a simple truth--that it's cheaper to keep an old customer than it is to get a new one--and articulated the entire field of customer relationship management. The One to One Future: Building Relationships One Customer at a Time. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. It was way ahead of its time when it came out and reading now gives good foundation to what as become the way marketers approach customers in the new media - social media. The book could have been at least 1/4 the length but the anecdotal writing style made it memorable. It was a marketing-focused work, but it examined the way people bought things, and how businesses dealt with those relationships. Welcome back. I like this book! Peppers was formerly the CEO of a top-20 direct marketing agency, and Rogers is an adjunct professor at The Fuqua School of Business at Duke University, as well as Codirector of the Teradata Center for Customer Relationship Management at Duke University (www.teradataduke.org). Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Here are just a few of the bookÕs key concepts that can be applied using the Web: Share of the customer. DON PEPPERS and MARTHA ROGERS, PhD, are the founding partners of Peppers and Rogers Group, a Carlson Marketing Group Company based in Norwalk, Connecticut (www.1to1.com). Personal marketing is what the customers But, unfortunately the examples are very outdated. Just a moment while we sign you in to your Goodreads account. Over 20 years ago, these authors wrote an incredibly prophetic book, actually saw part of the future and told us what would happen. We’ve come a long way since 1993 when Don Peppers and Martha Rogers Ph.D. introduced marketing people to the concept of one-to-one marketing. Way before it's time! This book is not yet featured on Listopia. The One to One Future revolutionized marketing when it was first published.Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. The Future of One to One Marketing Introduction How context aware content, personalization and conversation create the opportunity for “web engagement” and is the future of personalized marketing. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we … I receive their newsletter & magazine. Incredible book. A should-read book on direct marketing for the knowledge worker, manager, executive, or entrepreneur. Highly recommend. The One to One Future revolutionized marketing when it was first published. This was a groundbreaking book when it was published. Check out the new look and enjoy easier access to your favorite features. The One to One Future revolutionized marketing when it was first published.Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. The One to One Future The One to One Futurewas published in 1993, which was well into the high time of database marketing. Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Remember when this was written-1993! Peppers and Rogers presented the idea of switch- Zero to One Book PDF, EPUB, Kindle Download If you want to build a better future, you must believe in secrets. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business. The One to One Future revolutionized marketing when it was first published.Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Be the first to ask a question about The One to One Future. Instead, they’ll be trying to sell a single customer as many products as possible-over a long period of time, and across different product lines. They are the coauthors of five bestselling books about one-to-one customer relationships and were named by Business 2.0 magazine as two of the most important business gurus of all time. Goodreads helps you keep track of books you want to read. 1 Review. A classic that must be read again and again to really grasp the significance. Read, highlight, and take notes, across web, tablet, and phone. It was a marketing-focused work, but it examined the way people bought things, and how businesses dealt with those relationships. Over 20 years ago, these authors wrote an incredibly prophetic book, actually saw part of the future and told us what would happen. I should give this one more credit. Don Peppers, Martha Rogers. Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Karen M. McManus, the bestselling author of One of Us Is Lying, Two Can Keep a Secret, and One of Us Is Next, doesn’t shy away from secrets and... To see what your friends thought of this book. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for They showed that there are only four kinds of people (prospects, customers, loyal customers, and former customers) and that loyal customers are often happy and spend more money with you.".