But not any type of marketing communication will do. How Do I Develop a Successful Integrated Marketing Strategy? In your assessment, an integrated marketing specialist will: Why wait? The proliferation of marketing channels has led to consumers being bombarded with messages and content — standing out in a sea of content requires strong strategy and consistent messaging across the user journey. Just 14% of organizations rate themselves as “advanced” in operations (SiriusDecisions “State of B2B Content Study”), Only 1% of marketers believe they are delivering a consistent, personalized and contextually relevant experience across traditional and digital channels (, Marketers who are classified as “integrators”—those who have united data and creativity—grow their revenues at twice the average rate of S&P 500 companies: at least 10 percent annually versus 5 percent (, Marketers integrating all channels are more than twice as likely to report higher marketing effectiveness vs those using fewer channels and less integration, Marketers at companies with greater than $200M annual revenue reported nearly a 3X higher effectiveness of their multichannel marketing efforts vs those with non-integrated campaigns. I bring more than 6 years of experience to projects I take on with a track record of success. Xeim Limited, Registered in England and Wales with number 05243851 If they scan a QR code on a poster, they expect to be led to a familiar-looking landing page. It’s already being talked about and in some cases utilised, despite not being wholly accepted across the industry. CR talks to him about his unconventional practice and how it helps local children get an education, Hiro Murai’s dream-like vision has produced unforgettable imagery for artists including Childish Gambino and FKA twigs. Is there a clear line of sight across content ideation, pitching, planning, production, publishing, distribution, optimization, and measurement? At its simplest definition, an integrated marketing campaign combines the use of multiple channels—e.g., direct mail, digital ads, e-mail, events, etc.—to deliver consistent and unified messaging to the most people in your target audience as possible. This shows how an effective television spot was integrated with an Internet campaign to pull in customers. Online IMC activities include e-marketing campaigns, pay-per-click (PPC) capabilities, search engine optimization (SEO), banner ads, blogging and micro-blogging, email advertising, radio/TV/Internet ads and podcasts. Most marketing managers hold at least a bachelor's degree in marketing or a related major like communication, advertising, or business. An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Their television ads, print ads, and online presence all worked together to show customers how they could use IKEA to build their dream rooms. This goes beyond executive sponsorship; you need active participation with change management, budgetary support, and governance. Don’t give your audience more than necessary. So, how and when will it happen? Speak with a consultant today to fast track your way toward a profitable business. Harvard Business Essentials: Marketer's Toolkit: The 10 Strategies You Need to Succeed. Their focus will shift from everyday savings to Santa Claus and gift-giving.